Given the power of sport to engage consumers and the increasing fragmentation of media, sponsorship can be a compelling and cost effective tool within the marketing mix.
At City Sports Travel, we understand that carefully selected sports sponsorships are an attractive platform for brands. Given the power of sport to engage consumers and the increasing fragmentation of media (making brand cut-through ever harder), sponsorship can be a compelling and cost effective tool within the marketing mix.
A major event sponsorship brings with it a varied (and valuable) inventory of assets, all of which need careful management to ensure a good return on investment. These assets typically include:
1. Event tickets
2. Hospitality suites
3. Access to product showcasing
4. Hotel rooms
5. Official transportation inventory
City Sports Travel is well versed in the operational rigours of managing sponsor assets, from up front programme development through to onsite delivery and post-event reporting. We have designed and managed official sponsor hospitality programmes at major and small sporting events all over the world. We can help you think through the options and make the decisions that will lead to successful brand experiences for colleagues and clients alike.
Our sponsor services are generally delivered on a consultancy or full implementation basis.
Sponsor hospitality consultancy
Many first time or one-off sponsors have benefitted from our sponsor hospitality consultancy, which is available independently of our implementation services.
For a fixed fee, we will assist in the planning of their hospitality programmes, including budget setting, guest profiling, design of wave structure and sample itineraries, internal communications, performance measurement and project milestones. We can also host site visits for key stakeholders and facilitate workshops to educate and engage internal event teams.
Sponsor hospitality full implementation
We are typically appointed to oversee the delivery of sponsor hospitality programmes on a full implementation basis. Our turnkey solution is based upon our hospitality delivery model and begins with understanding your business and brand objectives. It encompasses co-ordination of all event logistics (from guest invitations and registrations to ground services such as accommodation, tickets and transport); creative thinking about the brand experience; looking after guests onsite; and measuring performance to support the assessment of ROI.
If you are a sponsor with a sizeable inventory of tickets and hospitality assets, we have the team, the track record and the technology to deliver success for your brand.